Published in Austria!

Wild at Heart clothing store opened on Halloween and is the first of its’ kind in Vienna, Austria, with over 4,000 square feet of alternative goodness (imagine Camden in North London).

Back in August, the owners flew over to London to shoot with me for the fashion campaign which involved all the store decor and promotion. They called in top London based alternative models Nina Kate, Hayley Leggs, Morrigan Hel, Dickie Smith and Shelly D’Inferno, and I used my great team on hair and makeup – Ceri Cushen and Stacey Frow (Stacey did makeup on Hayley & Dickie)

I hope to visit the store at some point and take some pictures. But in the mean time, here’s some quick snaps they have taken. I was stoked to see the displays bigger than I thought they would be!

(All snaps with credit to Wild at Heart, Vienna)

Large window displays of each of the models.

Huge canvas of Shelly D’Inferno and Morrigan Hel behind the till point

Various images on Swing Tags

Framed images throughout the store (Nina Kate & Shelly D’Inferno pictured)

Images on red canvases also around the store

Also on the flyer for their in-house tattoo and piercing parlour

And the images on the Torture Garden flyer,Vienna at Club 666 Hell-O-Wien.

Here’s a few of my favourite images from the photoshoot back in August (click to view larger)

Pretty cool huh?



Vienna Calling

A new alternative clothing store will be opening in Vienna on Halloween, and I had the honour of photographing the fashion campaign for the store decor, advertising and website.

I loved being in the studio for the 2 days, and had 5 of the best London alternative models to work with. I worked with Ceri on hair for the whole shoot and Stacey doing makeup on the 1st day (Stacey worked with me on the first ever Dolls ‘n’ Divas Playing Cards back in 2009).

The clients now have the many, many contact sheets and I should be hearing from them very soon with all their final choices. So difficult!

I couldn’t leave you hanging on without any teasers. So, I don’t do this very often – if at all, here’s a little teaser of the raw unedited images from a few of the contact sheets.

Can you see what a kick-ass day that we had?!

The store, I’ve been told, will be the first large alternative store in Vienna and is more than 4000 square feet. It will feature clothing, shoes, a tattoo parlour, jewellery, makeup, piercing studio and loads more. The owners like to dream big and they are so excited for the opening!

Here’s another teaser.

I will let you all know how the store opening goes, they will be sending on some images for me to share with you.