Published in Austria!

Wild at Heart clothing store opened on Halloween and is the first of its’ kind in Vienna, Austria, with over 4,000 square feet of alternative goodness (imagine Camden in North London).

Back in August, the owners flew over to London to shoot with me for the fashion campaign which involved all the store decor and promotion. They called in top London based alternative models Nina Kate, Hayley Leggs, Morrigan Hel, Dickie Smith and Shelly D’Inferno, and I used my great team on hair and makeup – Ceri Cushen and Stacey Frow (Stacey did makeup on Hayley & Dickie)

I hope to visit the store at some point and take some pictures. But in the mean time, here’s some quick snaps they have taken. I was stoked to see the displays bigger than I thought they would be!

(All snaps with credit to Wild at Heart, Vienna)

Large window displays of each of the models.

Huge canvas of Shelly D’Inferno and Morrigan Hel behind the till point

Various images on Swing Tags

Framed images throughout the store (Nina Kate & Shelly D’Inferno pictured)

Images on red canvases also around the store

Also on the flyer for their in-house tattoo and piercing parlour

And the images on the Torture Garden flyer,Vienna at Club 666 Hell-O-Wien.

Here’s a few of my favourite images from the photoshoot back in August (click to view larger)

Pretty cool huh?