A new alternative clothing store will be opening in Vienna on Halloween, and I had the honour of photographing the fashion campaign for the store decor, advertising and website.
I loved being in the studio for the 2 days, and had 5 of the best London alternative models to work with. I worked with Ceri on hair for the whole shoot and Stacey doing makeup on the 1st day (Stacey worked with me on the first ever Dolls ‘n’ Divas Playing Cards back in 2009).
The clients now have the many, many contact sheets and I should be hearing from them very soon with all their final choices. So difficult!
I couldn’t leave you hanging on without any teasers. So, I don’t do this very often – if at all, here’s a little teaser of the raw unedited images from a few of the contact sheets.
Can you see what a kick-ass day that we had?!
The store, I’ve been told, will be the first large alternative store in Vienna and is more than 4000 square feet. It will feature clothing, shoes, a tattoo parlour, jewellery, makeup, piercing studio and loads more. The owners like to dream big and they are so excited for the opening!
Here’s another teaser.
I will let you all know how the store opening goes, they will be sending on some images for me to share with you.