What Katie Did – SS12 Collection Launch

Last weekend I had an invite along to my favourite vintage inspired lingerie shop – What Katie Did, to cover their new Spring/Summer 2012 Collection Launch. How could I resist?!

Not only do I love the era, designs and quality of fabric they use, but also their attention to every detail – which is evident when you visit their cute boutique in Portabello Road, London UK

On arrival, I was greeted by these adorable little cupcakes, surrounded by vintage crockery (see what I mean about detail?)

Then there was this little girl playing hostess serving cocktails (she had the non-alcoholic pitcher in case you were wondering)

The boutique started filling up with people in anticipation of the new collection, it was a lovely atmosphere. While waiting, I snapped a picture of their signature padded bullet bras, in vintage peach – one of my favourite styles in the shop and, to me, it sums up everything about underwear in the 50’s era.

Miss Maleficent Martini wears the new ‘Deco’ design, inspired by Art Deco in pink satin with an icy silver sunburst design.

Everyone gathers outside to watch the girls parade around the shop and the gorgeous Miss Miranda do her strip tease in the shop window

Miss Miranda wears  ‘Marlene’ underwear set in black and vintage peach. This set is rumoured to be the one to watch this spring/summer!

Here’s a few close ups of the girls in some of the new collection

All the girls together with Maz who organised the event

Job well done ladies, Pip Pip!

The girls behind the till were so busy and commented to me that they would sleep very well that night!

The new design tote that you get with your purchase(s)

A happy and successful day for What Katie Did!


About the Author:
Marie Korner is an internationally published photographer, with over a decade of experience. She has an insatiable love for collecting skulls & vintage items. A wife, mother of two, and occasional foul mouth in a pint-sized package.

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